The Sales Amount of Tablet PC in EMEA Area Will Over 22 Million Units:
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The Sales Amount of Tablet PC in EMEA Area Will Over 22 Million Units - News - Business News
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April 4, according to foreign media report, market research firm IDC said EMEA (Europe, Middle East and Africa) area have reach 600 million units in 2010.And this year,in the push of Apple iPad,the sales amount of this district will over 22 million units this year.Last year, Apple iPad a big success, sales in the EMEA region reached nearly 500 million units. With the Tablet computer vendors rushed to follow suit and have launched their own products, media Tablet PC sales are expected to a higher level this year. The release of the Apple iPad 2, media Tablet computer demand this year is expected to be further improved. In Western Europe, the United Kingdom, France and Germany and other major countries, and other supplies iPad tablet PCs and other countries has a very strong demand, media Tablet PC usage will continue to increase. In Central and Eastern Europe, the Middle East and Africa, as Tablet computer and began to supply is also increasing demand in these areas will gradually increase."IDC expects in 2011, EMEA regional media Tablet PC sales are expected to more than triple to reach 22 million units." IDC company personal computer group, EMEA research director Eastbourne - Mo Wei (Eszter Morvay) said, "In the coming months, a large number of new products will enter the market, Which will push the media to further growth in sales of tablet computer. And in the second half of 2011, students return to school and Christmas, the media also needs Tablet computer will further increase. "In 2010, more than 80% Apple market share dominated the Tablet PC market, and in 2011, Apple is expected to continue to maintain its leading position. Apple iPad bring to market a unique type of product, it iOS through the touch screen and user interface gives users a whole new experience, and in product design, brand and technology are marked with the Apple brand, it will continue to extraordinary appeal. Apple's new iPad 2 with its more stylish design and better performance and speed standout from the crowd, its shipments in the EMEA region is expected to increase further.But as more products enter the market, the Tablet computer will become more intense competition. While most suppliers to prepare the rapid development and introduction of new products, but there are still many vendors prefer to wait until the new "honeycomb" version of Android 3.0 available after the launch of their products. For this reason, in the fourth quarter of 2010, only Samsung's 7-inch Galaxy Tab Tablet computer can compete with Apple. Several other Asian and European suppliers, including Archos (Archos), ViewSonic (Viewsonic) and Elonex Company also launched their own products. IDC expects the traditional computer computer suppliers, including Acer and Asustek Computer, also a strong market. Samsung will also launch 10-inch version of the Galaxy Tab. HP and RIM will be, respectively, in the near future will bring Web OS and BlackBerry OS market."In 2010, the media launch of Tablet computer mobile computer industry is an important milestone in the development." IDC company customers in EMEA PC group vice president Karin - Polly (Karine Paoli) said, "it represents an important market expansion opportunities. will affect the user experience is an important factor in consumer choice. equipment supplier competition will occur between the operating system suppliers will have an uphill battle. "Although the media will not replace the traditional tablet PC laptop or smart phone, but they quickly access the Internet and the ability of hundreds of applications, touch-sensitive screen and stylish design, to provide consumers with unlimited wonderful experience, is bound to become Consumers have very much hope that the Ministry of second or third device.Although the main objective of the media Tablet PC market is the consumer market, but companies are increasing their interest. Some enterprises have found that tablet computer have the potential to become the production and sales promotional tool.In 2010, total retail sales of media sales, most of the Tablet PC all share, in 2011, the retail channel will remain an important channel. However, IDC expects the next few quarters, the telecommunications channel is expected to be buy electronics another important sales channel. So far, the telecom operators on the media Tablet PC has always maintained a very cautious approach. However, considering the media Tablet PC smart phones and portable PC products natural transition between the computer and it might push mobile broadband service revenues, telecom operators will eventually be committed to operating this product, when the time Telecom between operators will have competition.Competition will lead to more favorable prices, and by 2012, suppliers will further increase production, media Tablet PC average selling prices will free shipping fall significantly. This will further improve the utilization of media, Tablet PC, accelerating the speed of the user replacement, and to support further market expansion.No doubt, the media Tablet PC represents a new development opportunity. IDC expects that by 2015, EMEA regional media Tablet PC sales are expected to reach 60 million units.
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