E-book market has been robbed of tablet PC

E-book market has been robbed of tablet PC:

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E-book market has been robbed of tablet PC - Marketing

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According to Analysys International statistics show that the first quarter, sales of android tablet PCs in China, up to 1,036,700 units, growth of 32.5%, while sales of ebook reader was a decline of 4.28%. Ebook reader in the tablet PC market, selling under the impact of the wave, the days are going to hell, although the two prices as there is still no price advantage.
Tablet PC sales is 3 times the e-book
Data show that the first quarter of this year, China sold tablet PCs 1,036,700 units, growth of 32.5%. Among them, the Apple iPad occupy 78.33% of the tablet PC market share, far ahead of other manufacturers. Galaxy Tab Tablet PC Samsung followed in second place, but the market share of only 5.12%.
Ebook reader in the context of selling tablet gradually decline. Data show that the first quarter of this year, China's ebook reader to 304,200 units sold, compared with last year's fourth quarter or even negative growth, sales were down by 4.28%. As with the android tablet PC market, e-reader is a single large, Hanwang Technology of China in the first quarter accounted for e-reader market share of up to 65.38%.
March into the e-book price of two
Yesterday, the reporter visited the capital of electronic markets, Taihe Electronic City in stone an Apple store, there are five or six customers are buying iPad, the store's four sales staff were a little busy. Apple store in the opposite this is a Hanwang electronic paper book store, the store's sales staff is looking at two computers. Ten minutes of observation at a press conference, no one customer to come to consult books.
Hanwang electronic paper book store sales, last year sold a good time to sell about 100 units a month to e-books, sell them this year, more than the average monthly. "Mainly due to the impact of price cuts Apple iPad, a lot of people feel that cost-effective to buy some of iPad. We also adjusted the price from the mid-March, the average price of all grades of two percent or so books."
E-book price advantage still missing
"From the whole, the e-reader hardware, marketing, channels and other costs on the profit margins of the crowding, and limited sales of the terminal, many small and medium companies are gradually withdrawn from the market." Difficulties encountered in the e-book market, Analysys Sun Peilin of international analysts said.
Sun Peilin said that although the price of ebook reader also declined, but the comparison is not obvious price advantage, which directly resulted in the loss of customers to the Tablet PC.

About the Author

Starzmart.com is a comprehensive business-to-business website serving as the leading international trade platform to oversea buyers and Chinese sellers. Secondly, Starzmart.com provides hundreds of thousands electronics & accessories from certified Chinese wholesalers.

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